Tackling the “Resource Curse:” The Role of Brand in a Global Campaigning Network (09/12/11)
What is brand’s role in the non-profit world? How have non-profit organisations developed and used their ‘brand’?
In order to explore and answer these questions, the Hauser Center of Harvard University conducted a study of four non-profit organisations and the evolution of, and their relationship with, their brand. Publish What You Pay was among these four case studies (alongside Amnesty International, the Girl Effect and WWF), which were presented at a conference at the Rockefeller Foundation in New York on 8 December.
The section of the study on Publish What You Pay was written by Ms. Johanna Chao Kreilick, who interviewed a number of PWYP members from over the world as part of her research.